Whey protein goes mainstream – dreams of functionality realised

Mainstream consumers are now recognising the value of whey protein in their diet; they know about its benefits and are looking for something that is enjoyable to consume.

NZMP’s expertise in dairy and years of science and engineering research at the Fonterra Research and Development Centre led to the development of this unique ingredient with functionality previously only dreamed about. The NZMP SureProtein WPC 550 is a source of high whey protein (allowing products to be developed up to 14% protein dose) for nutrition and muscle metabolism – to build, repair and maintain muscle.

The depth of innovation it took to develop SureProtein WPC 550 has enabled whey protein to be applied to mainstream consumer products whilst helping move awareness of its nutritional benefits into people’s everyday consideration. 

Three reasons SureProtein WPC 550 is such a versatile ingredient for dairy beverages:

1. Exceptional heat stability – perfect for beverages that are subject to higher heat processes.
2. Low viscosity – providing a smooth texture. No more chalky, lumpy, gel-like protein drinks!
3. Clean flavour – don’t compromise on the flavour you want, whether that’s banana, mocha, vanilla, chocolate, or cookies and cream shakes.

These three attributes combine so that our customers all over the world can make world-class dairy protein products for their consumers. These blends are exclusive to NZMP.

As the world’s first heat-stable whey protein, SureProtein WPC 550 sets the benchmark in functional whey protein.

Find out more.