Mark Anthony Brewing will invest $250 million in a new facility in Arizona to keep up with demand for White Claw Hard Seltzer.
Located in Glendale, the 916,000-square-foot site will be up and running in under seven months and will create more than 200 full-time jobs.
As well as White Claw, the facility will produce Mark Anthony Brands’ other offerings, including Mike’s Hard Lemonade and Cayman Jack Cocktails.
“The primary reason we selected Glendale was the innovative thinking and personal support of Governor Doug Ducey, the city of Glendale, the Arizona Commerce Authority, and their willingness to embrace our vision and commit to the support required for our rapid build-out and aggressive timeline,” said Mark Anthony Brewing president John Sacksteder.
“Once complete, this new facility will be a beacon for the advanced manufacturing capabilities of the city of Glendale and the state of Arizona.”
Mark Anthony Brewing is part of The Mark Anthony Group, which is focused on the beverage alcohol sector and expects 2020 sales of approximately $4 Billion.
Arizona Governor Doug Ducey said: “We’re thrilled that Mark Anthony Brewing has chosen Arizona for their western manufacturing centre that will create hundreds of new jobs in the West Valley. We are committed to keeping Arizona the best place in the nation to start and scale a business.”
A report released last month by IWSR Drinks Market Analysis suggests the hard seltzer category in the US will more than triple by 2023.
Led by brands such as White Claw and Truly, hard seltzer volume in the US is currently about 82.5 million nine-litre cases. IWSR forecasts that by 2023, the category will reach more than 281 million nine-litre cases.
“Hard seltzers are far from a fad, they’re growing at a spectacular rate, and increasingly, hard seltzer producers are pulling consumers from other beverage alcohol categories, not just beer,” said Brandy Rand, COO of the Americas at IWSR Drinks Market Analysis.
© FoodBev Media Ltd 2019