Mark Anthony Group has unveiled a new range of lemonade-themed flavours under its White Claw Hard Seltzer brand.
White Claw Refrshr Lemonade is available in four flavours: Lemonade Limón with Calamansi, Lemonade Blood Orange with Black Raspberry, Lemonade Blackberry with Red Cherry and Lemonade Strawberry with Kiwi. The new range has a 5% abv, 100 calories and 1g of carbs per can.
“White Claw is consistently innovating, looking for new and authentic ways to provide consumers with remarkable tasting refreshment,” said John Shea, US chief marketing officer at White Claw Hard Seltzer. “That’s why, with the launch of Refrshr, we’re taking an entirely new and different approach to lemonade, in a uniquely White Claw way, over-delivering on flavour while being incredibly sessionable.”
© FoodBev Media Ltd 2022
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