Marie Wright, Wild’s chief global flavorist, will be responsible for leading the Wild Global Flavor Council. Ms Wright plans to utilise her own expertise and attitude to strengthen and grow the Council to be industry leading.
The Wild Global Council involves leaders from a variety of cross-functional disciplines and regional leaders in areas such as flavour creations, research and innovation, operations, supply chain, regulatory, legal, aroma chemicals and mint.
Wild will capitalize on its global flavor expertise to support the flavor strategy for increased growth in sales across all product categories (beverage, confectionery, culinary, dairy, mint, and savoury).
The Wild Global Flavor Council is responsible for ensuring each region’s flavour team is ‘best in class’ in the flavour industry and able to provide successful solutions for our customers. The Council’s initiatives will focus in achieving excellence in all aspects of flavour development. The flavourists will be guaranteed the best tools available, an elegant and robust raw material database used to create regional and global flavour portfolios while maintaining a solid innovation pipeline of new technologies and ingredients desired and required by the marketplace.
Michael H Ponder, the global CEO of Wild Flavors commented: “The formation of the Council brings together Wild’s worldwide technical capabilities in flavors while seamlessly being linked to the business to allow for excellence in service to both regional and global customers.”
Source: Wild Flavors
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