With the purple sweet potato containing anthocyanin, Wild can now provide a broader range of purple shades to meet the food and beverages industries’ demand for natural colours.
The pigments providing colour are selectively extracted from the purple sweet potato. In the list of ingredients for the final product, the purple shade is indicated with the E number E163 and by the name of the colour, ‘anthocyanin’. The colour is water soluble and is characterised by good heat, light and acid stability.
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