William Grant & Sons is expanding its portfolio with the introduction of a new ready-to-drink cocktail range, Batch & Bottle.
Marking the company’s entry into the bottled cocktail category, the new range features four ready-to-pour offerings.
With each bottle containing six serves, the cocktails include: Monkey Shoulder Lazy Old Fashioned, Hendrick’s Gin Martini, Reyka Vodka Rhubarb Cosmopolitan and Glenfiddich Scotch Manhattan.
“Consumers are adopting a ‘less but better’ mentality and are becoming more discerning about the brands they drink,” said Karen Murphy, William Grant & Sons global innovation marketing manager.
“For decades we have continually produced premium and luxury spirits, but for the consumer who wants to indulge in an upgraded at-home experience, they can now do so without the fuss or cocktail accoutrements.
“Batch & Bottle provides an opportunity to showcase the world-class brands in our portfolio, while also providing an uncomplicated solution to perfect cocktail serves created and produced using our industry expertise.”
Launching first in the UK, before rolling out to other markets globally, Batch & Bottle cocktails will be available to purchase from Harrods, Master of Malt and Amazon later this month, and at Waitrose from the beginning of August.
The cocktails have an RRP of £25 per 50cl, and for every bottle sold in the UK until May 2022, William Grant & Sons will donate £1 to hospitality charities The Drinks Trust and The Ben.
© FoodBev Media Ltd 2021
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