British foodservice packaging manufacturer WK Thomas has launched a range of food-to-go bowls with hot and cold lid options as it aims to offer convenience and flexibility.
Called Fusion, the innovation responds to a demand for bowl-shaped containers. The bowls are either made from brown kraft or white board and are available with either PET lids for cold service or PP lids for hot service.
WK Thomas said the brown kraft version gives the container a “distinctive artisan look and feel” and is ideal for natural and organic food. Meanwhile, the white board variant is suitable for showcasing salads.
Available in four sizes – 500cc, 750cc, 1,000cc and 1,300cc – the PE-lined Fusion bowls are said to be robust but comfortable in the hand and can be printed in multiple colours, enabling customers to maximise branding and enhance shelf impact.
WK Thomas added that the bowl shape and stackable lid helps to maximise efficiency in storage for foodservice operators.
Des Thurgood, sales director at WK Thomas, said: “Fusion ticks all the boxes on function and practicality and builds on-shelf differentiation. With new grab-and-go outlets popping up on almost every street, consumers and operators need something simple yet different.”
© FoodBev Media Ltd 2018
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