The report states that consolidation in the industry is expected to accelerate, resulting in higher degree of concentration, with the top players strengthening their global presence.
The bottled water is in a continuous state of flux. Entry barriers are low, and decreasing by the day. Large companies are consolidating by acquiring local/small/niche players to increase capacity as well as product portfolio. Consolidation in the industry is expected to accelerate, resulting in higher degree of concentration, with the top players strengthening their global presence.
Bottled water industry in the Asia-Pacific region is expected to experience a major boost, as more companies venture into the market to capitalise on the latent demand potential.
Product, marketing/promotion, packaging, distribution, price, and technology would be the key factors in garnering market share in the industry. With the ever-increasing presence of soft drink majors, such as Coca-Cola, and PepsiCo, and established leaders Nestle, and Danone, the market is expected to become a cauldron of action in the future.
New research report Global Bottled Water Report 2011 prepared by Canadean has been recently published by Market Publishers.
Source: Canadean
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