Independent British dairy producer Wyke Farms has revealed fresh branding for its premium butter range.
The Somerset-based company’s salted and unsalted farmhouse butter in 250g blocks, as well as its individual 7g portions, will be presented in newly designed packaging.
The rebrand is part of Wyke Farms’ ambition to position itself as one of the largest premium dairy brands by highlighting the unique provenance, quality and environmental credentials of its products. The new packs feature scatter print illustrations from the Clothier family’s archives, subtly sitting in the background behind the brands core messaging – including the Wyke Farms 100% Green logo and the Red Tractor stamp of assurance.
The design contributes to a “luxurious look and feel”, using imagery to communicate Wyke Farms’ unique family and farming heritage and communicating how its butter has been crafted over generations.
Wyke Farms managing director Rich Clothier said: “The butter and spreads category provides an area of growth for us. There is a trend towards shoppers opting for products offering unadulterated, natural and sustainable USPs. We are confident that our new packaging will communicate our unique offering in the fixture, helping the shopper to make informed choices.”
The newly rebranded butter is available from The Cooperative, Lidl, Tesco South West region and Home Bargains with a recommended retail price of £1.20 for 250g.
© FoodBev Media Ltd 2022
World Beverage Innovation Awards – NOW OPEN FOR ENTRIES!
The awards celebrate excellence and innovation across the global beverage industry.
Don’t miss out on having your innovations recognised on a global scale.
Deadline for entries 23 July – enter now!
Don’t get left behind
Start your free Foodbev magazine trial today and join thousands of fellow industry professionals in receiving food and drink trends direct to our business.
Click here to start your free trial