“One can’t get through MBFW without lots of hydration, so it’s especially exciting for us to be introducing all attendees to One Water,” said Fern Mallis, senior vice president of IMG Fashion. “Offering an eco-chic healthy water to all our fashion industry guests who thankfully are becoming more aware and conscious of sustainable products, will make a lot of fashionistas very happy.”
Established in 2005, One World Enterprises was created to fulfil a growing demand for nutritional products in the US market by providing a line of intelligently packaged and healthier beverage alternatives, including coconut water and other natural juices. The company launched One Water nationwide in late May 2009. Currently, One Water is available for purchase in various specialty retailers as well as on Amazon.com.
“We’re thrilled to offer attendees at Mercedes-Benz Fashion Week a new packaged water concept,” said Rodrigo Veloso, founder & CEO of One. “Packaged in Tetra Pak cartons, One Water is a great alternative to on-the-go water consumption. In fact, One produces all its beverages in carton packaging because of its tremendous benefits.”
Tetra Pak, the company behind the carton packages utilised by numerous brands for a variety of food products including broth, wine, juice and milk and more, will also be making its debut at Mercedes-Benz Fashion Week, where they’ll be facilitating on-site recycling.
“We feel this is a great opportunity to present the benefits of carton packaging to some of the most influential trend setters in the US,” said Carla Fantoni, director of marketing, Tetra Pak US and Canada. “Consumers across the nation already associate carton packaging with environmental friendliness and this awareness and passion for cartons will only continue to grow. We look forward to seeing how consumer response to using carton packaging evolves.”
Photo credit: PRNewsFoto/Tetra Pak
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