©Xed Beverage Company. Xed founders Zeke Bronfman and Nate Medow.
Xed Beverage Company (Xed) has announced the completion of its second seed funding round, totalling investments of $4.5 million raised over the past year.
Based in New York, Xed was founded by Zeke Bronfman and Nate Medow with the aim of offering alcoholic beverages that combine rich flavour with better-for-you credentials.
The company launched its first brand Sesh: Cocktail Meets Seltzer earlier this year and plans to use the new funds to expand the range into more markets.
The new capital will also support the company’s efforts to build a wider portfolio of better-for-you brands and the launch of its second ‘disruptive’ brand.
Investors in Xed include: Bob Hurst, former vice chair and head of investment banking at Goldman Sachs; Edgar Bronfman, former CEO of Seagram; Ilan Sobel, founder and COO of WeissBeerger; and Strauss Zelnick, founder of Zelnick Media Capital.
Randi Zuckerberg has also joined Bronfman, Zelnick, Barbara Bernstein, Dan Schwab, Adam Zoia and others on Xed’s board of advisors.
“We are incredibly honoured to receive the support of so many industry leaders,” said Zeke Bronfman and Nate Medow.
“Xed is well positioned to build a disruptive portfolio of brands. By creating next generation products that connect with our consumers across different occasions, we are inspired to ensure that people never have to compromise between great flavour and better-for-you ingredients.”
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