The product, which has been sold in the US for many months, is available in four vitamin- and mineral-enhanced choices: Bone, Brain, Immune and Muscle Water.
Created by a father of two sons, Thomas Arndt wanted an organic alternative to the sugary drinks his own children would choose. He worked with scientists at the Cornell Institute of Food Sciences and University of California, Davis, to create an all-natural, organic drink so that children could reach for a healthier alternative.
To kick off the New York launch, Y Water created a health and wellness event at the Hale House Center as part of its 40th Anniversary. “We wanted to create a healthy kids event featuring Karma Kids Yoga, an early education recycling programme and an introduction to good nutrition with Y Water,” said Thomas.
In addition to this initiative, Y Water is proud to help NYC downtown schools PS 150 and PS 234, The LAB School, Playful-Design 09 and the Children’s Arts-The Armory. In addition, Y Water is supporting Baby Buggy, Super Saturday for the Ovarian Cancer Research Fund and Sunset ’09 to benefit Brooklyn Bridge Park Conservancy. Y Water has also participated in high-profile activities including Julianne Moore’s Freckleface Strawberry reading at Bloomingdales, Citibabes, and Ricki Lake’s new web-community, My Best Birth.
Y Water was the winner of the Best Newcomer at the 2008 Water Innovation Awards. The judges said: “The packaging clearly communicates premium values. Thoughtful, creative, intelligent and truly innovative.”
Source: Y Water Inc
© FoodBev Media Ltd 2024