Flavoured milk brand Yazoo has launched a newly designed, fully recyclable and resealable polyethylene terephthalate (PET) bottle.
The FrieslandCampina brand has unveiled the new packaging formats, which feature a greater ergonomic design and are better for the environment. They are made of a PET plastic that includes 20% recycled material, rather than the high-density polyethylene (HDPE) plastic used currently.
The new format also eliminates the need for an aluminium foil lid, saving 2 tonnes of water every year; people drinking on the go will benefit from a new screw-top to give a leak-proof seal, allowing them to save some of the bottle’s contents for later with confidence.
Yazoo said that its market research found that the “stylish new design and vibrant, impactful artwork stand out on the shelf and appeal visually”. It will launch the new format with its 300ml bottle this month, before rolling it out across further sizes later this year.
FrieslandCampina managing director Tracey Barney said: “We are committed to investing in initiatives that have a positive impact for the environment. This new bottle is fully recyclable, it’s resealable for convenience, and our research shows that customers love the new design.”
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