Gourmet yogurt brand The Collective has partnered with boutique hotel group Hotel du Vin on the introduction a new on-pack promotion.
Beginning this month, consumers purchasing 500g pots of The Collective yogurt will be able to win one of more than 100 prizes at Hotel du Vin locations, including three weekend breaks and a champagne afternoon tea. The Collective will also expand its presence in the hospitality sector by launching 150g size formats of its passionfruit yogurt in Hotel du Vin venues across the UK.
The Collective co-founder Mike Hodgson said: “We are delighted to partner with like-minded innovative brand Hotel du Vin, which like us, is committed to providing the ultimate gourmet experience. This collaboration provides our customers with the chance to win an array of exciting prizes, as well as offering Hotel du Vin guests the chance to enjoy The Collective yogurt during their stay.”
Hotel du Vin CEO Paul Roberts added: “We are always keen to bring our customers closer to the brands and suppliers we work with and reach out to new customers. The Collective is a standout brand and we are very pleased to be partnering them on this promotion.”
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