Yogurt brand Yoplait has invited Americans ‘to slow down and savour a new style of yogurt’ with its Oui range.
Launched this summer, the product is inspired by a traditional recipe and made using whole milk, pure cane sugar and pieces of fruit.
The ‘artisanal’ yogurt is created by pouring ingredients into individual glass pots that set after eight hours to form a thick texture. Yoplait said it is designed to be spoon-cut slowly, not stirred, in order to preserve its sweet and fresh taste.
The launch is a move by Yoplait owner General Mills to reignite stagnant yogurt sales in the US. In March, the multinational reported a decline in net sales for the seventh successive quarter.
General Mills US president of yogurt David Clark said: “We wanted to bring something special to our US consumers, something we have been enjoying during visits with our French colleagues for many years, but hard to replicate in large quantities here in the US.
“Oui by Yoplait introduces an entirely new category of yogurt to the US, using a recipe that has been enjoyed for decades in France.”
The recipe is inspired by Yoplait’s saveur d’autrefois (taste of yesteryear) range which is sold in France. The company said that the rigidity of the glass helps maintain the yogurt’s integrity, and enables it to stabilise without the use of added corn starch or gelatine.
General Mills product developer Brice LeRoy said: “I grew up in France eating yogurt cultured in a pot and have fond memories of this simple, French-style way of making delicious, fresh-tasting yogurt.
“I’m honoured to be part of the team that breathed new life into this heritage Yoplait recipe, giving Americans something refreshingly new in the yogurt aisle.”
The product will be rolled out in July in eight flavours: strawberry, blueberry, black cherry, vanilla, coconut, lemon, peach and plain. The suggested retail price is $1.49.
© FoodBev Media Ltd 2021
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