“We had achieved only mediocre success,” said David Holliday. “It’s a competitive market and the key problem was that we were only reaching people who eat game. We were not tapping into the far larger market of people who don’t currently eat wild game but would if they knew about it.”
Ziggurat Brands has since updated the company’s branding, splitting the name and creating two characters, David and OIiver.
The new brand is hopeful to be re-listed in Waitrose and Ocado later this year, and is adding ready meals (duck cassoulet and venison lasagne) to the range. It is also expanding into export markets such as France and Belgium.
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