To pair with Zipz, Fetzer has released a fresh new line of premium wines, Crimson Red Blend and Quartz White Blend.
“Both companies have made a significant commitment to the partnership. Fetzer Crimson and Quartz will be the first wine release in the partnership, followed by other wines under the Zipz brand – it’s a partnership we couldn’t be happier with,” said Rodrigo Maturana, global brand director for Fetzer.
This innovation will allow consumers to enjoy Fetzer’s high quality and delicious wines, on-the-go at stadiums, convention centres and special events. As part of this partnership, Centerplate, the largest provider of food and beverage services in North America’s sports and entertainment industry, collaborated with Fetzer and Zipz to bring this unique offering to select stadiums across the country. “We believe that wine drinkers will appreciate a high quality wine in a convenient, well-designed single-serve glass at the park,” said Centerplate’s chief design officer, John Sergi.
The 100% recyclable Crimson and Quartz Zipz glass can be enjoyed in four easy steps: pull the tab on the Zipz Clean Wrap covering the glass and unzip the wrap; remove the lid; snap the lid on the bottom; peel off the lift ‘n’ peel seal; and drink.
Source: Fetzer/Zipz
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