Beefit, a British company making 100% British beef biltong, has launched a range of high-protein, sliced, spiced and dried beef biltong as a post-workout snack.
The brand’s aim is to disrupt the dried beef snacks market with the highest protein-packed 100% beef biltong, which is lower in fat, salt and sugar than any other dried beef product, it said. The company has launched its original flavour range with the plan to roll out many more flavours in the near future.
The range will be launched with a marketing campaign focussing on target consumers’ wish to recover as quickly and effectively after a workout. The marketing effort will target both men and women with active and healthy lifestyles.
The product is currently available to buy in three packs or a bulk package of 21 packets with recommended retail prices of £6 and £34 respectively.
The launch extends a long line of innovation within the beef jerky and biltong segment, which are fast becoming popular alternatives to protein shakes and bars.
Beefit managing director Daniel Elsom said: “Beefit is a combination of quality meat and all-natural ingredients to offer a great tasting snacking and shake up the dried meat category. We want people to enjoy the highest quality British beef biltong, which is low in fat and high in protein, to help people lead healthier lifestyles and snack more sensibly.”
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