“Ben & Jerry’s Core has been a real success to date, showing fantastic value sales,” said brand manager Alessandra Salvo, “and consumer demand for our innovative ice cream offering shows no sign of abating.
“By launching a brand new variant in 2014, we’re looking to drive even more value into the £172m luxury dessert ice cream market by enticing our existing fans to expand their ice cream portfolio to include a new flavour, while attracting fans of nut-flavoured ice cream to trade up into Ben & Jerry’s.”
Ben & Jerry’s Core has an RRP of £4.99 in the UK, and each case contains eight 500ml tubs.
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