The new range will roll out into trade from mid-April onwards with the exception of a 3 Year Reserve, which will launch exclusively in Sainsbury’s from May.
The new packs feature bold colours that have greater shelf standout. The logo is ‘more confident’ and has kept its recognisable Cornish Chough bird.
“We are pleased with the new look of the packs and we’re excited by the expansion of the Davidstow Cheddar range,” said group brand manager Jennifer Hannah. “This upgrade confidently positions the Davidstow brand into the everyday premium Cheddar segment.”
Davidstow Medium Cheddar (Cornish Creamy) is MRSP 350g £4.49. Davidstow Mature Cheddar (Cornish Classic) is MRSP 200g £2.79.
FoodBev Media Ltd 2015