“Complex packaging is increasingly becoming a barrier to purchase, with one in five people claiming their food choices are limited by complicated packaging (Which? survey 2014),” said marketing manager Laura Sheard. “The new Cathedral City easy tear packs make it easier and more convenient for our consumers to enjoy the nation’s favourite cheese.”
Available in the 550g block variety, and from March in the 350g block variety.
Source: Dairy Crest
© FoodBev Media Ltd 2024