It’s described as being ‘a clean and simple recovery drink’ infused with 10 times more oxygen than tap water to help eliminate toxins, 2.5 times more electrolytes than ‘leading sports drinks’ and 140mg of natural caffeine.
It also contains nothing artificial and is available in Orange Mango and Grapefruit Ginger flavours.
“We were weary of all the energy and sports drinks that claimed to help people but had ingredients that were questionable,” said Dr Dan Kim, vice president of research and design for Formula O2, “so we decided to create something totally different. Formula O2 helps you feel your best and quenches thirst with something light and refreshing, and working closely with Rexam, we were able to ensure we delivered it in a great-looking can that accommodates the 16oz of fluid we wanted for hydration.”
Rich Grimley, president and CEO, Rexam BCNA, said: “Our 16oz can draws attention on store shelves with its colourful, reflective graphics. And additional advantages such as the best in supply chain economics, including superior recycling, filling, distribution and retail display efficiencies will help Formula O2 establish its brand and grow its business.”
In addition to online, Formula O2 Natural Recovery is available at select retailers in Ohio, with plans for continued expansion.
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