Four flavours will debut at Harvey Nichols’ eight-floor flagship store in London, which will carry 500ml packages of Lifeway Frozen Kefir in vanilla, raspberry, strawberry and mango flavours.
“Lifeway Frozen Kefir exceeded our expectations and is one of the most successful product launches since the company was founded in 1986,” said Julie Smolyansky, president and CEO of Lifeway Foods. “The increasing global demand for healthy food options and the tremendous success of our frozen kefir in the US are why we believe expansion into the UK and beyond will be a strong opportunity for future growth.
“With its high-end clientele and their concerns about health and fitness, Harvey Nichols is an ideal launching pad in the UK and a solid first step in a broader initiative to bring kefir and our related products to interested consumers anywhere in the world.”
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