Launched in 1989, Hoop It Up hosts tournaments across the country and provides local players in all age divisions the opportunity to compete with a focus on health, fitness and fun.
Regional winners of the Hershey’s Milk & Milkshakes Hoop It Up Tour, which began 26 March in Texas, US, qualify for the Hoop It Up World Championships held in Florida, US, in August.
While at Hoop It Up competitions, athletes and spectators have a chance to enter the Hershey’s Milk & Milkshakes Basketball Shot Contest and sample Hershey’s Milk & Milkshakes in approximately 40 US cities.
Source: Hershey’s Milk & Milkshakes
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