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Hershey unifies US operations under new 'ONE' model, updates leadership team
Hershey has launched a unified US operating model, bringing its sweet, salty and protein portfolios together under a single structure branded ‘ONE Hershey’.
Hershey bets on ‘swicy’ trend with spicy Jolly Rancher gummies
The launch marks one of the first national gummy launches in the US to combine fruit flavours with chilli heat – a profile often referred to as 'swicy'.
General Mills launches Dark Chocolate flavour of Reese’s Puffs cereal
General Mills has launched a new Dark Chocolate variant of its Reese’s Puffs cereal, marking the first major flavour expansion since the brand’s 1994 debut.
Hershey’s Reese's and Oreo brands collaborate on new product line
In a bid to meet consumer demand for innovative flavour combinations, The Hershey Company has revealed a collaboration between its iconic Reese's and Oreo brands.
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