Arla Foods Ingredients is set to launch a new, premium-quality whey protein ingredient that is said to offer 'unparalleled performance benefits' to manufacturers of sports nutrition products that are designed to aid recovery.
Lacprodan Hydro.365, which will be unveiled at Health Ingredients Europe 2012, is a whey protein hydrolysate, a type of protein that's considered to be the ‘gold standard’ among all sport nutrition proteins on the market.
Hydro.365 is a solution for athletes who require fast recovery after intense competitive events or training and workout sessions.
Whey protein is already known to be the most effective type of protein for aiding recovery thanks to its rich amino acid content, but whey protein hydrolysates such as Hydro.365 are scientifically proven to offer far superior benefits because they're digested and absorbed quickly, optimising the body’s muscle-building and repair response following exercise.
Demand for efficacious post-exercise recovery products among serious athletes is rising fast all over the world. According to Euromonitor, global sales of protein-based sports nutrition products rose by 59% to $5.4bn between 2006 and 2011.
Hydro.365 can be formulated into a range of sports nutrition product formats, including ready-to-drink beverages (including clear beverages), powders, gels, bars and tablets. It is highly soluble, UHT stable, pH neutral and has a low bitterness profile.
Source: Arla Foods Ingredients
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