Coinciding with the new Snickers TV ad launch, the in-store campaign Who Are You When You’re Hungry? will be driven by POS materials, such as pop-up dump bins and HOD units.
The bars will be available in stores across the UK while stocks last.
Snickers More Nuts was originally introduced as a Limited Edition product in 2010, while the Limited Edition Snickers More Caramel was launched last year.
“This is a first time that we’re launching three limited edition bars together,” said retail excellence director Tony Lorman. “We know shoppers are particularly attracted to NPD, and with added support from a new ad campaign, there’s a big opportunity for retailers to use in-store display to drive consumer excitement.
“Last year, we found that Snickers More Caramel drove additional penetration to the total brand and we’re sure it will drive new customers in-store to try the range and choose their favourite from More Nuts, More Choc or More Caramel.”
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