As well as the addition of two new flavours, Ben & Jerry’s Core will benefit from a significant £5m media campaign in 2013 to continue to support the success that saw the range become the biggest Dessert Ice Cream launch in 2012, with sales of over £15m in less than 12 months.
Ben and Jerry’s Core has an RRP of £4.99 in the UK and each case contains 8x 500ml tubs.
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