This month, Ritz Crisp & Thin will expand its 100g sharing bag range with the addition of two new flavours.
The Mondelēz snack brand will add oven-roasted chicken and lightly sea salted variants in a bid to build on its strong performance in the 12 months since launch, and drive further value into the category.
Since Ritz Crisp & Thin launched last May, it has shaken up the crisps and snacks category with its distinctive baked, light potato snack, which has become the number one driver of category growth within the UK crisps and snacks category.
Sandra Ferreira, senior brand manager for crisps and savoury snacks for Mondelēz International, said: “We’re really excited to bring two tasty new additions to the well-loved Ritz Crisp & Thin brand. Since the launch a year ago we have seen show-stopping results with one of the highest repeat rates of all NPD launches in the last five years. We believe this will be further strengthened with the launch of two new flavours, adding to the great taste while still remaining healthier and lighter option.”
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