Roust Group – the largest integrated spirits producer and distributor in Central and Eastern Europe, and the second-largest vodka producer by volume in the world – has launched an innovative Żubrówka Bison Grass bottle for international markets and global travel retail.
The new bottle design enhances the premium quality of the brand, bringing Żubrówka back to its roots while maintaining its modern iconic design, it said.
The pack maintains the current elegant, modern, tall and slim bottle shape but introduces an innovative labelling system by printing the forest scenery at the back, which creates a unique 3D window effect displaying the iconic bison. The foiled logotype and transparency of the front design also add to the modernity of the new packaging, Żubrówka said.
“The new innovative design significantly enhances Żubrówka’s unique provenance,” said Roust Global CEO Grant Winterton. “The brand has been one of the international growth leaders for a number of years and we are confident that the new packaging will propel the brand towards future long-term growth.”
The innovative Żubrówka bottle is rolling out in the UK, US and Germany before later launches in the global travel retail channel and additional European, American and Asia-Pacific markets. The new packaging will be available in 50cl, 70cl, 75cl and 1 litre bottles.
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