News
Volvic launches apple ‘Touch of Fruit’ in UK
Danone Waters UK & Ireland is to launch a new, limited edition apple flavour within its Volvic Touch of Fruit range. The flavour will be in stores from the start of June in a 50cl PET bottle format only.
The variant will be marketed and distributed until the end of the summer period. Volvic Touch of Apple has already delivered a strong performance elsewhere in Europe, particularly in Germany.
Nadine Slyper, Volvic senior brand manager, said: “Apple will be our first limited edition flavour within the Volvic Touch of Fruit range in the UK. We’ve chosen apple not only because of the great taste of the product itself, but also because of the appeal of apple flavours in the UK.
“It definitely offers something new and different as an addition to our core range. We advise retailers to stock up with this limited edition flavour, as it’s a strong profit opportunity, delivering increased revenue and incremental sales for retailers over the summer.”
Source: Danone Waters UK & Ireland
See also
Latest news
| |