BY MARK DRISCOLL HEAD OF FOOD, FORUM FOR THE FUTURE
We are heading towards a forecast 10 billion population by 2050. How we feed everyone healthy and sustainable foods within environmental limits is one of the key challenges of the 21st century.
The dairy industry has a vital role to play. How it transforms itself to provide nutritious products with lower environmental impacts, while giving farmers and producers a fair price, is going to be key.
At Forum for the Future we’ve worked for over 20 years with many players across the dairy supply chain. We have found that collaboration is key to successful innovation on a large, impactful scale.
There are real opportunities for innovation in the dairy sector: in the form of new products coming onto the market, new markets in the developing world and increasing consumer demand for healthier products. The innovation we need is about more than just products. It is about new ways of thinking and doing, new forms of collaboration and new business models so that the industry can thrive, not only in the short term but in the next 50 or 100 years.
As such, I’m honoured to be a judge at the World Dairy Innovation Awards 2016. I’m looking for new solutions that help the dairy industry feed a growing global population with healthy, nutritious products in a sustainable way. Teams need to demonstrate a long-term approach, creating products that are fit for the future. They also should display creative approaches to collaboration, bringing out the best of industry expertise to tackle the solutions ahead.
I look forward to discovering new areas of excellence explored by the industry’s brightest thinkers, which will enable the industry to adapt to and create a sustainable food system well into the future.
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