The bright purple packaging has been designed to stand out on-shelf and mirror the confectionery brand.
The on-the-go cap also makes these drinks suitable for the impulse market and on-the-move consumers. While presented in the chiller, all products are ambient.
“This new flavour offers the category something fresh and exciting for summer,” said Michelle Frost, general manager for Mars Chocolate Drinks & Treats. “We believe that the introduction of this innovative new flavour will further add to the category’s 21% growth. Our innovative flavours and packaging stand out on-shelf and inject innovation and fun, enticing new consumers into the category.”
© FoodBev Media Ltd 2024