Innovations
Innocent adds new juice blends to carafe range
Innocent has added two new juice blends – apple and raspberry juice and tropical juice – to its PET carafe range.
Organisation
Innocent Drinks
Innocent Drinks is a UK-based company whose primary business is producing smoothies and flavoured spring water, sold in supermarkets, coffee shops and various other outlets. In April 2010, Coca-Cola increased its stake in the company to 58% from 18% for about £65m.
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Vital statistics
- Headquarters: London, UK
- Founded: 1999
- Website: http://www.innocentdrinks.co.uk/
Recent stories
News
2011 World Juice Awards winners
Innocent Drinks picked up two Awards, alongside other winners Grove-to-Glass, VdF and Cocofina at the 10th annual Foodnews World Juice Awards in Madrid.
Innovations
Innocent Juicy Drink
Innocent drinks has introduced Juicy Drinks for children, in apple and orange flavours.
Article
rPET: innocent pioneers
Innocent Drinks sustainability manager Louise Stevens explains the company’s position on rPET.
Innovations
Innocent Juice ‘carafettes’
Innocent orange juice (with bits & smooth) is now available in 330ml ‘carafettes’.
Report
Where has the fruit and veg gone?, asks Innocent
Avoidance of ‘5-a-day’ means the UK’s ‘Responsibility Deal’ misses the single most important point, says Innocent Drinks.
Innovations
New Innocent juices in recyclable PET carafe
Innocent Drinks has launched a new range of NFC juices in a new recyclable PET carafe.
Article
Getting the low, light and reduced product challenge right
How can food brands get the low, light and reduced product challenge right? Mat Lintern finds out.
News
Coca-Cola takes majority stake in Innocent
The Coca-Cola Company, which bought an 18% stake in UK smoothie maker Innocent Drinks a year ago for £30m, has now upped its shareholding to 58%.
Innovations
Innocent’s National Trust promotion
Innocent is partnering with the National Trust for a new on-pack seeds promotion in a bid to help champion beekeeping.
Innovations
New 500ml trial size for Innocent smoothies
New trial size 500ml cartons from Innocent Drinks means consumers can try out all the flavour options for £1 a time.
Innovations
Innocent stories
Smoothie makers Innocent Drinks are inspiring parents and children.
Innovations
Innocent cranberries, blueberries and cherries
The new cranberries, blueberries and cherries smoothie from Innocent has appeared on-shelf without any of the usual marketing promotions.
Opinion
Three’s company – New York beverage entrepreneurs go local
Bill Bruce highlights a couple of new, US-based start-up companies that remind him of a very British success story.
News
Smoothies can count as 2 of your ‘5-a-day’
An advert that claimed Innocent smoothies can count towards your five portions of fruit and veg a day has been cleared by the ASA.
Innovations
Innocent mangoes, coconuts & lemongrass
The mangoes, coconut and lemongrass smoothie from Innocent Drinks has been brought back as a limited edition following consumer demand.