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Innocent launches new 100% juice for kids
Innocent Drinks is expanding its successful range of drinks for kids with the launch of a brand new 100% juice range.
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Innocent Drinks is a UK-based company whose primary business is producing smoothies and flavoured spring water, sold in supermarkets, coffee shops and various other outlets. In April 2010, Coca-Cola increased its stake in the company to 58% from 18% for about £65m.
Founded
1999
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Innocent Drinks is expanding its successful range of drinks for kids with the launch of a brand new 100% juice range.
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Innocent co-founder Richard Reed recently visited Ireland's 'Innocent Goodness' HQ to talk to an audience of hopeful entrepreneurs.
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Innocent is adding to its range of not-from-concentrate juice blends with three new recipes: orange & mango, apple & berry, and apple, peach & pear.
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Innocent is launching a new £1.1m multi-media campaign focusing on their on-the-go smoothie range.
Opinion
Hannah Oakman summarises an entertaining presentation by Innocent's Dan Germain at the Vision conference in Bristol, UK.
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As the official smoothie and juice of the London 2012 Olympic and Paralympic Games, Innocent is giving away tickets to a different Olympic event every day with tweet for a seat.
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Innocent has come top of the pile in the latest Social Brands 100 list, which is compiled by Headstream.
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This is a selection of new soft drinks published to FoodBev.com in April 2012.
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Innocent Drinks picked up two Awards, alongside other winners Grove-to-Glass, VdF and Cocofina at the 10th annual Foodnews World Juice Awards in Madrid.
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The Coca-Cola Company, which bought an 18% stake in UK smoothie maker Innocent Drinks a year ago for £30m, has now upped its shareholding to 58%.
Opinion
Bill Bruce highlights a couple of new, US-based start-up companies that remind him of a very British success story.
News
An advert that claimed Innocent smoothies can count towards your five portions of fruit and veg a day has been cleared by the ASA.