News
Innocent launches new 100% juice for kids
Innocent Drinks is expanding its successful range of drinks for kids with the launch of a brand new 100% juice range.
Innocent Drinks
Innocent Drinks is a UK-based company whose primary business is producing smoothies and flavoured spring water, sold in supermarkets, coffee shops and various other outlets. In April 2010, Coca-Cola increased its stake in the company to 58% from 18% for about £65m.
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Founded
1999
Opinion
Juicy Water goes full circle
When Bill Bruce read that This Water was to rebrand as Juicy Water, he had a flashback to 2007.
News
This Water rebranded as Juicy Water
Formerly known as This Water, Juicy Water is a range of drinks made from fruit and spring water.
News
Innocent sells more shares to Coca-Cola
On Innocent Drinks' official YouTube channel, co-founder Richard Reed provides a personal perspective of the selling of more shares to Coca-Cola.
News
Innocent Noodle Pots
Innocent will be expanding its presence in the chilled ready meals aisle by launching a new range of South East Asian Innocent Noodle Pots.
Opinion
Accentuate positives to overcome tricky labelling guidelines
Dan Hibbs, associate director at food and drink research partner MMR Research Worldwide, explains how manufacturers can best prepare for landmark industry legislation.
News
Innocent's Richard Reed advises young entrepreneurs in Ireland
Innocent co-founder Richard Reed recently visited Ireland's 'Innocent Goodness' HQ to talk to an audience of hopeful entrepreneurs.
News
Innocent adds new recipes to juice range
Innocent is adding to its range of not-from-concentrate juice blends with three new recipes: orange & mango, apple & berry, and apple, peach & pear.
News
Innocent launches new multimedia campaign
Innocent is launching a new £1.1m multi-media campaign focusing on their on-the-go smoothie range.
Opinion
Innocent's creative secrets unveiled
Hannah Oakman summarises an entertaining presentation by Innocent's Dan Germain at the Vision conference in Bristol, UK.
News
Innocent launches Olympic Games 'tweet for a seat'
As the official smoothie and juice of the London 2012 Olympic and Paralympic Games, Innocent is giving away tickets to a different Olympic event every day with tweet for a seat.
News
Starbucks comes 2nd to Innocent as 'Number One Social Brand'
Innocent has come top of the pile in the latest Social Brands 100 list, which is compiled by Headstream.
News
A gallery of new soft drinks, April 2012
This is a selection of new soft drinks published to FoodBev.com in April 2012.
News
2011 World Juice Awards winners
Innocent Drinks picked up two Awards, alongside other winners Grove-to-Glass, VdF and Cocofina at the 10th annual Foodnews World Juice Awards in Madrid.
News
Coca-Cola takes majority stake in Innocent
The Coca-Cola Company, which bought an 18% stake in UK smoothie maker Innocent Drinks a year ago for £30m, has now upped its shareholding to 58%.
Opinion
Three’s company – New York beverage entrepreneurs go local
Bill Bruce highlights a couple of new, US-based start-up companies that remind him of a very British success story.
News
Smoothies can count as 2 of your '5-a-day'
An advert that claimed Innocent smoothies can count towards your five portions of fruit and veg a day has been cleared by the ASA.
