News
Kraft shareholders give ‘Mondelez’ approval
The shareholders of Kraft Foods have voted to change the name of the company to Mondelez International.
Organisation
Kraft Foods
Kraft Foods Inc is the largest food and beverage company headquartered in the US, and the second largest in the world (after Nestlé SA).
Vital statistics
- Headquarters: Northfield, Illinois, US
- Founded: 1909
- Website: http://www.kraftfoodscompany.com
Recent stories
Innovations
Capri Sun Super V
Kraft Foods has launched Capri Sun Super V.
News
Kraft grocery spin-off to be tax free
The US Internal Revenue Service (IRS) has provided a favourable private letter ruling confirming the tax-free status of the planned spin-off of the company’s North American grocery business.
Innovations
Kraft confectionery for Father’s Day 2012
Kraft Foods is launching limited edition packs of Toblerone and Terry’s Chocolate Orange for Father’s Day (17 June). The new Toblerone pack features a ‘Dad of the Year’ plaque on 400g packs.
News
Esio Beverage enters agreement with Kraft
Esio Beverage Company has entered into a strategic agreement with select Kraft Foods refreshment beverage brands for use in its Esio Beverage System.
Innovations
Philadelphia launches special lid designs
Philadelphia is launching three limited edition lenticular lid designs on 300g packs of Light, Original and Garlic and Herb variants.
Innovations
Cadbury Highlights now in single-serve format
Kraft Foods has launched its new single-serve format for the Cadbury Highlights range and Cadbury Hot Chocolate Instant.
News
The Dairy Queen partners with Kraft
The Dairy Queen system is marking the Oreo 100th Birthday occasion with a location-based social media-driven contest that will net the winners $100,000.
News
Kraft Foods signs deal with Costa Coffee
Kraft Foods has signed a new agreement with Costa Coffee to offer UK coffee-lovers Costa’s most popular beverages at any time day or night with the Tassimo on-demand system.
News
Kraft Foods files Form 10 Registration for grocery company
Kraft Foods has filed an initial Form 10 Registration Statement with the US Securities and Exchange Commission.
News
New Carte Noire coffee ad in the UK
To market the introduction of Carte Noire Instinct, Kraft Foods’ first ‘Wholebean Instant’, the company has launched a TV spot as part of its ‘Seductively Silky’ campaign.
Innovations
Cadbury’s Dairy Milk Jubilee Edition
Kraft Foods will mark Her Majesty Queen Elizabeth II’s Diamond Jubilee with the launch of a limited edition 400g Cadbury Dairy Milk milk chocolate bar in a special heritage pack.
News
Kraft Foods proposes new name for global snacks company
Kraft Foods plans to change its corporate name to Mondelez International.
Innovations
Cadbury ‘Unwrap Gold’ London 2012 promotion
Cadbury is ramping up activity around the London 2012 Olympic and Paralympic Games with its first on-pack ticket package giveaway.
News
Financial digest, 19 March 2012: Primo, Kraft, ChromaDex
The latest financial news for 19 March 2012 includes Primo, Kraft, ChromaDex, RockTenn and Crystal Rock Holdings.
Innovations
Cadbury Bitsa Wispa from Kraft
Kraft Foods is launching Cadbury Bitsa Wispa. The new pack is the latest addition to the range of Cadbury branded sharing bags.
News
Lawsuit filed against Kraft and Starbucks in Tassimo case
US-based Macuga, Liddle & Dubin, and McCarthy Law, have commenced a class action lawsuit on behalf of consumers against Kraft Foods Global, and Starbucks for allegedly misleading consumers.
News
Safeway and Kraft Foods donate $420,000 to fight hunger
Safeway and Kraft Foods have announced the culmination of the Help Us End Hunger (Every Bag Counts) food drive, a national programme helping fight hunger in communities across the country.
News
Kraft Foods makes progress on reducing manufacturing waste
Kraft Foods’ employees are making steady progress reducing the amount of manufacturing waste they produce.
Innovations
Cadbury Dairy Milk kicks off Olympic Games campaign
To kick off the year of the London 2012 Games, Cadbury Dairy Milk is launching a limited edition pack and on-pack promotion to support Great Britain’s Olympic athletes.
News
Kraft Foods takes steps to reposition company
Kraft Foods has made several moves to help ensure its North America-based snacks and grocery businesses are well-positioned to become two independent public companies before the end of 2012.
News
Cadbury builds giant chocolate ‘like’ thumb
To celebrate reaching a million fans on Facebook, Cadbury Dairy Milk is constructing a giant ‘thumbs up’ made of chocolate.
Innovations
Cadbury Dairy Milk Bubbly from Kraft Foods
Kraft Foods is launching a new chocolate bar with bubbles, from the number one chocolate brand Cadbury Dairy Milk.
News
Kraft and SodaStream enter co-branding deal
Kraft and SodaStream have announced a strategic partnership for the manufacturing, marketing, distribution and sale of Kraft branded flavours for use with the SodaStream soda making system.
News
Kraft Foods maps its total environmental footprint
Kraft Foods has shared the results of a survey that measured its impact on climate change, land and water use.
News
Kraft Foods gets a perfect score in corporate equality
The Human Rights Campaign (HRC) recognised that ongoing commitment by awarding Kraft Foods a perfect score of 100 on its 2012 Corporate Equality Index and naming Kraft to its “Best Places to Work” lis
News
Kraft Foods Foundation launches healthy living programmes
The Kraft Foods Foundation is expanding its global effort to encourage healthy lifestyles, investing more than $7m in new programmes in France, Germany, Italy and Spain.
Innovations
Kraft MilkBite Milk & Granola Bars
According to reports, Kraft is advertising its MilkBite product as ‘a wholesome snack with real milk and the calcium equivalent of an 8oz glass of milk’.
News
Safeway joins forces with Kraft Foods to fight hunger
Safeway has launched its Help Us End Hunger (Every Bag Counts) food drive to help make the holidays brighter for people who rely on the assistance of food banks.
Innovations
Belvita Breakfast Yogurt Crunch
Belvita Breakfast Yogurt Crunch is being added to the range, which was launched in the UK last January.
News
Financial news, 5 November 2011: Kraft, Starbucks, Sara Lee
The latest financial news for 5 November 2011 includes Coke, Tate & Lyle, Kerry, Milk Link, Kraft, Starbucks, Cott and Starbucks.
News
Kraft Foods opens new biscuit centre In Europe
Kraft Foods has officially opened its new European Biscuit Research and Development Centre in Saclay, France, a suburb of Paris.
News
Kraft Foods enters new cocoa partnership
Kraft Foods is launching its successful cocoa partnership to the Dominican Republic in a five-year commitment with the US Agency for International Development (USAID).
News
Cadbury launches singing campaign for Team GB
Cadbury Dairy Milk is launching the ‘Keep Singing Keep Team GB Pumped’ a campaign, which aims to get the UK singing to show their support for Team GB.
News
Kraft Foods to help nurture cocoa farmers
Sustainability experts will gather on October 4 before the launch of the Chocolate Around the World exhibit in Chicago (US) for a panel discussion on nurturing the next generation of cocoa farmers.
News
3M and Kraft Foods collaborate for new procedural innovation
3M Food Safety is launching a new test called the Aerobic Procedure for Lactic Acid Bacteria.
Innovations
Newtons Fruit Thins from Nabisco
Newtons Fruit Thins from Nabisco are made from real fruits and whole grains. Every serving contains 8g of fibre-rich whole grains.
News
7 years in a row for Kraft for Sustainability Index
Kraft Foods has been named to the Dow Jones Sustainability Index (DJSI) for the 7th year in a row on the North America Index and 6th year running on the World Index.
Innovations
Cadbury on-pack promotion for Olympics 2012
An on-pack promotion called ‘Keep Team GB Pumped’ will be launched across 11 of Cadbury’s top selling products.
Opinion
Cadbury – understanding the bigger picture
I’ve been asked whether I think Cadbury’s reputation will be damaged because it’s reducing the number of chocolates in its Christmas tins this year. A lot will depend on the way it’s reported.
Innovations
Screme Egg Minis from Cadbury
New Screme Egg Minis from Cadbury are a miniature version of Cadbury Crème Eggs.
Innovations
Cadbury Eclairs undergo packaging redesign
A new packaging design will run across all Cadbury Eclairs products, including bags, cartons and roll packs, and will feature a swirling caramel and purple design.
Innovations
Triple Double Oreo Cookie
The Triple Double Oreo Cookie, which combines two layers of Oreo crème, one chocolate and one original, with three layers of Oreo cookies, is available in stores across the US.
News
Premier Foods shares jump ahead of Clarke appointment
Michael Clarke, formerly president of Kraft Foods Europe, will start at Premier two weeks ahead of schedule, with the company saying his skills in growing brands were critical to the business.
Innovations
Cadbury Twirl Bites
Cadbury is launching Twirl Bites this September in the UK. A media spend of £2.8m will support the new product, including TV, outdoor and in-store POS. RRP is £2.03.
News
Kraft Foods intends to create two publicly traded companies
Kraft Foods has announced that its board of directors intends to create two independent public companies.
News
International Chili Society joins Kraft Foods
The International Chili Society (ICS) is joining forces with Kraft Foods to elevate competitive [chili cookoffs.](http://www.chilicookoff.com/Event/Event_Home.asp)
Innovations
Terry’s Chocolate Orange Honeycomb Crunch
Terry’s Chocolate Orange will be available in a brand new Honeycomb Crunch variant, with tangy orange flavoured milk chocolate and honeycomb pieces.
Innovations
Toblerone Snow Top from Kraft Foods
Toblerone Snow Top will be launched in September, and will be supported by a massive £4m UK marketing investment this year, including TV, print and outdoor advertising.
News
New appointments, 18 July 2011
The latest appointments and movements in the food and beverage industry, updated 18 July 2011.