Organisation

United Biscuits

United Biscuits is one of the world’s pre-​eminent branded snacks businesses. It produces some of the best known and loved sweet and savoury snacks, with products ranging from biscuits and crackers to cakes and savoury snacks.

Vital statistics

Recent stories

Innovations

Carr’s Selection

Carr’s Selection, a premium savoury biscuit selection, is available in a 200g carton with an MRRP of £2.69.

Innovations

McVitie’s Jaffa Cake Yard

McVitie’s Jaffa Cake Yard was the fastest growing branded seasonal sweet cake product at Christmas in 2010. It’s back this year in a 750g carton with an MRRP of £6 in the UK.

Innovations

Crawford’s Family Circle

Crawford’s Family Circle is back for 2011 with a new design and improved biscuit selection. The selection will be available in an 800g tin, MRRP £8.80 and a 400g carton, MRRP £2.75.

Innovations

KP Jumbo Cashews Sweet Chilli

KP is launching Jumbo Sweet Chilli and Maple Syrup flavour cashews, which will be available with an MRRP of £4.33 in new 175g pouch pack formats.

Innovations

KP Nutty Nibbles Caramel Mix

KP Nutty Nibbles Caramel Mix is a combination of caramel mixed with chocolate and honey roast peanuts.

Innovations

McVitie’s Temptations

McVitie’s Temptations from United Biscuits includes a combination of milk, white and dark Belgian chocolate biscuits in a 280g carton.

Innovations

McVitie’s 2011 line-​up for Halloween

McVitie’s has announced that it’s bringing back its Halloween range. It will launch two new limited edition 255g whole cakes: Tate & Lyle Black Treacle Cake and Tate & Lyle Toffee Apple Cake.

Innovations

Nutty Nibbles from KP

The new range of KP Nutty Nibbles from United Biscuits will come in two variants: Biscuits & Chocolate Nut Mix and a Fruit & Chocolate Nut Mix.

Innovations

McVitie’s Medley Caramel & Milk Chocolate

McVitie’s Medley Caramel & Milk Chocolate variant is made up of a combination of Digestives biscuit chunks with crunchy cereals and chewy caramel, finished with a layer of milk chocolate.

Innovations

Rugby promotion for McCoy’s crisps

United Biscuits UK is targeting rugby fans with its new McCoy’s promotion. A rugby holiday in New Zealand is up for grabs, and features on multipacks and handy packs of McCoy’s crisps.

Innovations

Hula Hoops Big Hoops sharing range

United Biscuits UK’s Hula Hoops Big Hoops are available in three core flavours: Original, Sour Cream & Chive and Sweet Chilli flavours in sharing packs of 160g.

Innovations

McVitie’s WWF Penguins

United Biscuits UK’s McVitie’s Penguin will donate a further £100,000 to the conservation organisation WWF in 2011.

Innovations

More chocolate and new design for Club biscuits

United Biscuits is introducing a ‘best ever’ version of its Jacob’s Club range. The reformulation will introduce significant increases to the chocolate content, and there’s a new pack design.

Innovations

McVitie’s Breakfast Muffin

McVitie’s Breakfast Muffin contains cranberries, sultanas, apricots, sunflower and pumpkin seeds, as well as cinnamon and spices.

Innovations

McVitie’s Royal Wedding Biscuit Tin

United Biscuits has announced a limited edition tin of McVitie’s biscuits to celebrate the royal wedding of Prince William and Miss Catherine Middleton.

Innovations

McVitie’s Festive Faces

McVitie’s Festive Faces are a ‘fun, seasonal pack of jam & cream-​filled biscuits’ from United Biscuits.

Innovations

KP Jumbo Salt & Pepper Peanuts

The UK’s number one branded nut will be expanding its range of sharing drums with the addition of KP Nuts Jumbo Salt & Pepper.

Innovations

Galaxy Mistletoe Kisses Cake Bars

This new Christmas-​themed cake bar is made with a chocolate sponge, topped with chocolate cream and caramel, and covered in Galaxy milk chocolate.

Innovations

Jacob’s Flatbreads

United Biscuits is launching Jacob’s Flatbreads, a new range of savoury biscuits.