Claire Phoenix spoke with executive director João Sampaio on creating brands with international appeal.
The fourth largest carbonates business in the world, AJE, has seen substantial growth in recent years, entering Thailand, then India and Indonesia. Global beverage volumes are over three billion litres a year.
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Coca-Cola Enterprises Ltd has announced that this year’s Coca-Cola Christmas truck tour will be supported by a new initiative developed in partnership with Every Can Counts.
New York, US-based Drink More Good has launched a range of hand-crafted soda syrups in a variety of flavours, including Cassia Kream, Ginger Ale and Root Beer.
The Coca-Cola Company will roll-out the global brand Fanta, in a frozen carbonated format in five European countries initially, with the support of European frozen drinks experts Slush Puppie Ltd.
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