Conagra Brands-owned Reddi-wip has unveiled two dairy-free, plant-based whipped cream substitutes, made with coconut and almond milk respectively.
Reddi-wip has created the new products to cater to the growing consumer demand for non-dairy products, citing Mintel research which claims that US non-dairy milk sales grew 61% in the last five years.
Both coconut and almond varieties are gluten-free, contain 10 calories per serving and are free from both artificial flavours and colours.
Ryan Clark, president of the refrigerated and frozen division at Conagra Brands said: “We’ve seen tremendous growth in non-dairy, plant-based foods due to consumers’ dietary restrictions and changing taste preferences.
“This is an exciting innovation for Reddi-wip that addresses this broader consumer demand and the requests we’ve received from consumers asking us to bring a non-dairy variety to market.”
Both variants are available nationwide in the US from selected retailers, and each 6oz can has a suggested retail price of $3.99.
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