British brand The Protein Ball Co has launched a line of Trio Packs for consumers looking to curb their sugar cravings with an under-100 calorie snack.
Following an initiative by the UK government which encourages consumers to choose just two under-100 calorie snacks a day, there is pressure on the snacking industry to create products that fit into the new guidance, The Protein Ball Co said.
With that in mind, the West Sussex-based brand has created the new line which contains three protein balls – half the amount of its standard pack – which it hopes will allow shoppers to be mindful of portion control.
Each pack contains 3.5g of natural protein and four flavours are available: goji and coconut, lemon and pistachio, peanut butter, and cherry bakewell.
The Protein Ball Co founder Matt Hunt said: “We were keen to respond to initatives such as Change4Life and these new Trio Packs are perfect as they contain three bite-sized protein balls that help curb sugar cravings and boost energy levels at any time of the day.”
He added “Our consumers vary from sports people, to parents and office workers, all looking for a healthy snack that fits into daily life. People want to enjoy a protein-rich snack, but many are very high in calories. Our Trio Packs are under 100 calories so they are the perfect mid-morning, post-gym or afternoon pick-me-up for health conscious, time-poor consumers.”
The Protein Ball Co. Trio Packs are made using 100% natural ingredients, they are also wheat- and gluten-free, with no added sugar. Each pack is on sale in the UK with a recommended retail price of £0.99.
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