Brookside is a chocolate confectionery company with products based on a unique formula for making chocolate covered fruit juice pieces. Brookside holds patents that enable it to make the centres of these distinctive products from real fruit juice.
The company also makes traditional chocolate covered nuts and dried fruit. The products are made at two facilities in British Columbia and Quebec. The Brookside product line is primarily sold in the US and Canada. Annual net sales of the business are approximately $85m Canadian dollars.
John Bilbrey, president and CEO, said: “The acquisition of Brookside is an opportunity for Hershey to expand our portfolio in this category. Brookside pairs dark chocolate with exotic fruit-juice centres, such as goji, acai, blueberry and pomegranate, to create great-tasting treats, while delivering the benefits of flavanols and antioxidants. We look forward to building Brookside by leveraging Hershey’s scale at retail.”
Hershey expects the acquisition to be slightly accretive in the year subsequent to closing. The acquisition is subject to regulatory approval, customary closing adjustments and Brookside shareholder approval.
Source: Hershey
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