It has been reported that Mondelez International is buying Italy’s Vitasnella snack brand from French foods maker Danone for an undisclosed sum as part of its consolidation plans in Europe.
The company has said it will retain Italian production of low-fat Vitasnella biscuits, snacks and bread derivatives. Danone will keep the Vitasnella brand for yogurt and cheese, according to the reports.
Neither Danone or Kraft disclosed financial details.
Source: Reuters
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