The eye-catching 475g tin will be available from late May with an MRRP in the UK of £5.
“The British love an occasion to celebrate and this year will be no exception,” said Sarah Heynen, marketing director of sweet biscuits. “Last year’s McVitie’s Diamond Jubilee Tin achieved nearly £1m worth of sales in the two months it was on sale, highlighting the incremental sales opportunity the limited edition tin will offer retailers this year.”
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