“Consumers are continually looking for new and different ways to enjoy the refreshing goodness of yogurt,” said Cameron Archibald, associate marketing manager, Yoplait. “The popularity of fruity and tropical flavoured drinks rises when the weather gets warm. So in response to consumer’s desires, Yoplait took favourite flavours to sip and turned them into yogurt that can now be enjoyed any time of the day. We are excited to introduce this year’s spring limited-edition line-up-pina colada and cosmopolitan-flavoured yogurt.”
Source: General Mills
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