“We are all very excited about Advantame,” said Brendan Naulty, senior vice president of Ajinomoto North America. “The clean sugar-like taste means that it blends very well with sugar and other caloric sweeteners, providing food and beverage companies with an alternative that has meaningful nutritional advantages. Using less caloric sweetener to deliver good-tasting foods and beverages is a real plus in today’s marketplace.”
The US follows Australia and New Zealand in its approval of Advantame as a general purpose sweetener. Final approvals in the European Union and Japan are pending.
Advantame is made from vanillin and aspartame. Because of its sweetness, it will be needed only at very low levels in foods and beverages.
Its general use approval means it will be allowed in foods and mixes ranging from table top sweeteners, powered soft drinks, carbonated drinks and desserts, to chewing gums.
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