The speciality soup range was introduced in August 2013 in response to consumer demand for premium flavours.
The new products available from 11 August 2014 are:
The new products available from 25 August 2014 are:
Heinz is investing £4.4m media spend in supporting the core Classics range, as well as core innovation. This includes continued investment for the Black Label range, with over £2m media spend for a bespoke TV campaign to drive awareness and create excitement.
© FoodBev Media Ltd 2024