Following the success of Magnum Mini Baileys and Magnum After Dinner, which launched in 2013 and added £1m and £1.9m in value sales to Magnum’s winter snacking range respectively, the ice cream brand is launching a new Magnum Minis White & White Almond variant to its Minis portfolio.
The company is also relaunching Magnum Mini Baileys and Magnum After Dinner, available to retailers from October 2014.
In addition, for the first time ever, Magnum Minis Classic will be available in a single pack format to help drive sales in the £403m handheld multipacks market.
“With the trend for snacking continuing to grow and showing a 17.2% increase in value sales in the last year, we’re broadening our Magnum Minis portfolio to drive sales in this fast-growing sector, presenting a key opportunity for retailers to unlock sales,” said brand manager Nicola Rolfe.
Magnum Minis are available in packs of six with an RRP of £3.89, and Magnum After Dinner is available in packs of 10 with an RRP of £3.89.
© FoodBev Media Ltd 2024