Cake decoration brand Cake Décor has launched two new ranges of frosting and decorative icing tubes.
The new lines include Choco Writers, a range of decorative icing tubes available in milk chocolate, white chocolate and dark chocolate varieties. The tubes simply need to be rested in hot water before being cut open and used to decorate cakes or biscuits. They are available in 80g tube formats, priced at £1.55.
They are joined by the new Two Colour Stripes range of frosting tubes, which are described as “the ultimate solution for fuss-free cupcake decoration”. Each tube comes with a wide-star nozzle already attached, which creates a professional effect two-colour swirl. They are available in chocolate-vanilla and strawberry-vanilla, packaged in 275g tubes with a price of £2.69 each.
The new products will seek to increase the convenience offering available to home bakers, after icing products’ share of the market rose to more than 20%.
Choco Writers have already been rolled out in outlets of supermarket chains Asda and Sainsbury’s, while the Two Colour Stripes range is additionally available in Morrisons.
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