Wheyhey!, which claims to be the world’s first and best selling protein ice cream, has unveiled its new global packaging.
The new tubs are a bold move for Wheyhey!, representing their ‘challenger brand approach to taking protein mainstream and making it accessible to the everyday active male and female who enjoys good food’. The re-brand is across all 150ml and 500ml tubs in four flavours: chocolate, vanilla, strawberry and new banoffee.
Wheyhey! co-founder Greg Duggan said: “All of us need to be eating more protein to fuel our bodies as it has so many brilliant health promoting qualities that most of us don’t know much about. Our ice cream is a tasty and fun way to get more protein into your body. We wanted our new packaging to reflect our philosophy that healthy eating definitely doesn’t have to be boring!”
Co-founder Damien Kennedy added: “People are actively seeking healthy, functional foods that taste super. Taste-wise our products give the biggest ice cream brands a run for their money, and they have the added benefit of being protein packed, sugar free, low in fat and all natural. Our brand refresh reflects the fact that we’re shaking up a market that historically hasn’t innovated into new categories and our aim is to appeal to your everyday health conscious individual who wants to enjoy life and food!”
Wheyhey! protein ice cream is made from the highest quality whey protein isolate, is low in fat and contains no added sugar as it has its own natural sweetener, Xylitol. All flavours are gluten free and suitable for vegetarians and diabetics
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