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Froneri has unveiled its latest ice cream innovation under the Oreo brand, snackable Oreo Mini Bites. A twist on the classic Oreo Sandwich cookie, the new bite-sized snacks cater to busy lifestyles and on-the-go convenience. Each cup of Oreo Mini Bites contains 14 bite-sized pieces, made of vanilla-flavoured ice cream encased in a crushed Oreo biscuit crust. Shreen Nobbel, brand manager at Froneri UK, said: “We decided to launch the new Oreo snacking mini bites after seeing an incredible growth within the Oreo ice cream range. Over recent years, we’ve seen the range grow 76% so we know that there are lots of Oreo ice cream fans out there. The new Oreo mini bites are perfect for the convenient on-the-go snacking treat, appealing to Oreo fans.” This is the latest in a series of innovations from Froneri – in February the company unveiled new Nuii ice cream flavours, January saw the launch of new Häagen-Dazs ice cream bars and last year it introduced Häagen-Dazs Butter Cookie Cones. Oreo Mini Bites are available to purchase now in UK retailers for an RRP of £2.50 per cup.