German fruit drinks producer Eckes Granini has today announced that it has a new distributor in the UK for its Pago fruit juice brand, to take effect from the start of next year.
UK distribution will move from SHS Sales and Marketing to be managed by Premium Beverages, which also distributes Freddies Fruit Lager. The Rotherham-based company has entered into a long term agreement with Eckes Granini, which sees the UK as an important strategic market for the popular premium juice brand.
Pago Fruit Juices are served in 200ml glass bottles with distinctive yellow caps with fourteen flavours available in the UK. It is stocked by most major wholesalers as well as national retail chains such as Carluccios, Hilton Hotels and the Soho Group.
Premium Beverages owner Marvin Henshaw said: “This move represents a positive step forward for Pago with a highly experienced and focussed sales team. With a more ‘back-to-basics’ approach we will be targeting the right casual dining partners and giving more visibility to the brand.
“Pago has a well-established reputation in the food-service sector and serves retailers as an indulgent adult treat; an intense flavour experience with wide-ranging flavours and is a premium no-wastage serve in cocktails for a round-the-clock on-trade experience.”
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